A rim roller rolls up the rim of cardboard cups.
You use it as is demonstrated here. This is because of, as many of you know, events like 'Roll up the Rim to Win' at Tim Horton's.
I saw one of these today and stood dumbfounded for a moment or two. People make a lot of money off stuff like this.
But hey, now you don't have to use your teeth! (Like the majestic beaver-to quote an add I heard once).
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